Popular social commerce platform content topics in China 2019

A survey conducted in China in April 2019 revealed that around 38.6 percent of respondents were most interested in apparel and bags when checking content on social commerce platforms online. Home products was the second most interesting category for Chinese social commerce users with almost 34 percent approval rate.

Most popular content to look for on social commerce platforms in China as of April 2019, by type

Share of respondents
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Release date

August 2019



Survey time period

April 2019

Number of respondents

1,322 respondents

Supplementary notes

Survey question:
What content do you like to read the most on social commerce platforms?

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Statistics on "Social commerce"

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