Global usage of social media during path to purchase 2019, by age group

Social media is a popular channel to connect with and research brands. As of the first quarter of 2019, 51 percent of global internet users aged 16 to 24 years used social networks to research products online. Overall, 43 percent of internet users stated doing the same. In total, 28 percent of respondents stated that they discovered brands via ads on social media.

Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group

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Release date

June 2019



Survey time period

Q4 2018 and Q1 2019

Number of respondents

278,359 respondents

Age group

16-64 years

Special properties

internet users

Method of interview

Online survey

Supplementary notes

Original question: How do you typically find out about new brands and products? // Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of these features would most increase your likelihood of buying a product?

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Statistics on "Social commerce"

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