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Sweets brands: consumer numbers in Germany 2017-2020

20.35 million respondents consumed Haribo in 2020, an increase compared to 18.95 million consumers in 2019. The statistic presents the consumer numbers for the most popular brands of sweets in Germany from 2017 to 2020.

Number of people consuming the leading brands of sweets in Germany from 2017 to 2020

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Source

Release date

November 2020

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Base: German-speaking population aged 14 years and older.


Information on total sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people

The figures refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

You can find more information on the methodology of the study here. When the survey was conducted the question that was asked was: 'Which of the following brands of sweets did you personally consume during the past 4 weeks?'

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Statistics on "Confectionery in Germany"

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