Sweets brands: consumer numbers in Germany 2018

19.6 million respondents consumed Haribo in 2018, a slight decrease compared to 20.54 million consumers in 2017. The statistic shows the consumer numbers for the most popular brands of sweets in Germany from 2015 to 2018.

Number of people consuming the leading brands of sweets in Germany from 2015 to 2018

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Source

Release date

November 2018

Region

Germany

Survey time period

2014 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Base: German-speaking population aged 14 years and older.


Information on total sample:
2014: 23,093 respondents, projected base of 70,53 million persons
2015: 23,090 respondents, projected base of 69,24 million persons
2016: 23,102 respondents, projected base of 69,56 million persons
2017: 23,106 respondents, projected base of 70,09 million persons
2018: 23,086 respondents, projected base of 70,45 million persons

The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here. When the survey was conducted the question that was asked was: 'Which of the following brands of sweets did you personally consume during the past 4 weeks?'

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Statistics on "Confectionery in Germany"

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