According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India had tried energy-boosting drinks with high caffeine and guarana content. These included cold brew coffee, mate tea, and matcha. Of the surveyed population, males had a higher share at nearly 48 percent compared to females.
Consumers who have tried functional beverages in India as of November 2019, by gender
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Rakuten Insight. (February 4, 2020). Consumers who have tried functional beverages in India as of November 2019, by gender [Graph]. In Statista. Retrieved July 06, 2022, from https://www.statista.com/statistics/1094616/india-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight. "Consumers who have tried functional beverages in India as of November 2019, by gender." Chart. February 4, 2020. Statista. Accessed July 06, 2022. https://www.statista.com/statistics/1094616/india-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight. (2020). Consumers who have tried functional beverages in India as of November 2019, by gender. Statista. Statista Inc.. Accessed: July 06, 2022. https://www.statista.com/statistics/1094616/india-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight. "Consumers Who Have Tried Functional Beverages in India as of November 2019, by Gender." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094616/india-consumers-who-have-tried-functional-beverages-by-gender/
Rakuten Insight, Consumers who have tried functional beverages in India as of November 2019, by gender Statista, https://www.statista.com/statistics/1094616/india-consumers-who-have-tried-functional-beverages-by-gender/ (last visited July 06, 2022)
