Online shopping intention of consumers during holiday season in Europe 2019

According to the results of a study conducted by Salesforce Research, across Europe a substantial share of shoppers were planning to do more holiday shopping in online marketplaces. This share varied between 41 percent of respondents in the Netherlands and 78 percent in Italy.

Share of consumers planning to buy more from online marketplaces during holiday season in Europe in 2019, by country

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Release date

May 2019



Survey time period

June 2019

Number of respondents

4,007 Respondents

Supplementary notes

* Country breakdown of the sample is as follows: UK/Ireland: 501; Spain: 501; Nordics: 500; Netherlands: 501; Italy: 503; Germany: 500; France: 501; Belgium: 500 shoppers.

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Statistics on "Christmas shopping in the United Kingdom (UK)"

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