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Chile: most popular health & beauty brands 2021

Published by Statista Research Department, Mar 17, 2023
In 2021, Ballerina was the leading health and beauty brand in Chile, with 37 million Consumer Reach Points (CRP), followed by Colgate, with 15 million. Dove, Pepsodent, and Simonds complete the top five of that year.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.

Leading health and beauty brands in Chile in 2021 (in million Consumer Reach Points)

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Sources

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Release date

May 2022

Region

Chile

Survey time period

Date of survey: November 2019 to October 2021

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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