Pepsi brand popularity Latin America 2019

The brand popularity of Pepsi in Mexico was the highest in the Latin American region in 2019, with 240 million Consumer Reach Points (CRP), followed by Brazil and Argentina. That same year, Latin America accounted for 10 percent of the operating profit of the company PepsiCo.

Popularity of the brand Pepsi in Latin America in 2019, by country (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2020

More information

Region

LAC

Survey time period

November 2018 to October 2019

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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