PepsiCo: ad spend worldwide 2013-2018

According to financial reporting, PepsiCo has been devoting between 2.3 and 2.6 billion U.S. dollars to advertising and promotion of its products annually. The company explains that those expenses include media and personal service prepayments, promotional materials in inventory as well as production costs of future media advertising. External sources calculate that in the United States in 2017 PepsiCo spent nearly 170 million U.S. dollars on advertising the Pepsi brand alone.

What is Pepsi’s position in the beverage market?

  The Pepsi brand is one of the strongest in the world when it comes to value compared to other popular non-alcoholic beverages. Ranking second globally, Pepsi is positioned just after its biggest competitor Coca-Cola, and way ahead of Red Bull, Nescafé and Sprite. PepsiCo also managed to secure a place in the top five in a ranking of highest selling FMCG companies worldwide, with net sales reaching more than 63 billion U.S. dollars in 2017, surpassed by Nestle and P&G. Interestingly, PepsiCo was reported to have much higher sales results than Coca-Cola Company that year; close to twice the amount.
In the United States, both brands are in battle for the biggest piece of the soft drink market pie, but Coca-Cola is winning. PepsiCo has been seeing a decline in its market share since 2004, whereas Coca-Cola Company is enjoying a strong and steady position.

PepsiCo's advertising expenses worldwide from 2013 to 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2019



Survey time period

2013 to 2018

Special properties

includes media and personal service prepayments, promotional materials in inventory, and production costs of future media advertising

Supplementary notes

Figure for 2013 comes from an earlier annual report.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "PepsiCo"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.