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PepsiCo: ad spend worldwide 2013-2018
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PepsiCo: ad spend worldwide 2013-2018
PepsiCo's advertising expenses worldwide from 2013 to 2018 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
According to financial reporting, PepsiCo has been devoting between 2.3 and 2.6 billion U.S. dollars to advertising and promotion of its products annually. The company explains that those expenses include media and personal service prepayments, promotional materials in inventory as well as production costs of future media advertising. External sources calculate that in the United States in 2017 PepsiCo spent nearly 170 million U.S. dollars on advertising the Pepsi brand alone.
What is Pepsi’s position in the beverage market?
The Pepsi brand is one of the strongest in the world when it comes to value compared to other popular non-alcoholic beverages. Ranking second globally, Pepsi is positioned just after its biggest competitor Coca-Cola, and way ahead of Red Bull, Nescafé and Sprite. PepsiCo also managed to secure a place in the top five in a ranking of highest selling FMCG companies worldwide, with net sales reaching more than 63 billion U.S. dollars in 2017, surpassed by Nestle and P&G. Interestingly, PepsiCo was reported to have much higher sales results than Coca-Cola Company that year; close to twice the amount.
In the United States, both brands are in battle for the biggest piece of the soft drink market pie, but Coca-Cola is winning. PepsiCo has been seeing a decline in its market share since 2004, whereas Coca-Cola Company is enjoying a strong and steady position.
PepsiCo's advertising expenses worldwide from 2013 to 2018 (in billion U.S. dollars)
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by A. Guttmann,
last edited
Aug 9, 2019
According to financial reporting, PepsiCo has been devoting between 2.3 and 2.6 billion U.S. dollars to advertising and promotion of its products annually. The company explains that those expenses include media and personal service prepayments, promotional materials in inventory as well as production costs of future media advertising. External sources calculate that in the United States in 2017 PepsiCo spent nearly 170 million U.S. dollars on advertising the Pepsi brand alone.
What is Pepsi’s position in the beverage market?
The Pepsi brand is one of the strongest in the world when it comes to value compared to other popular non-alcoholic beverages. Ranking second globally, Pepsi is positioned just after its biggest competitor Coca-Cola, and way ahead of Red Bull, Nescafé and Sprite. PepsiCo also managed to secure a place in the top five in a ranking of highest selling FMCG companies worldwide, with net sales reaching more than 63 billion U.S. dollars in 2017, surpassed by Nestle and P&G. Interestingly, PepsiCo was reported to have much higher sales results than Coca-Cola Company that year; close to twice the amount.
In the United States, both brands are in battle for the biggest piece of the soft drink market pie, but Coca-Cola is winning. PepsiCo has been seeing a decline in its market share since 2004, whereas Coca-Cola Company is enjoying a strong and steady position.
- Show sources information
- Show publisher information
- Release date
- March 2019
- Region
- Worldwide
- Survey time period
- 2013 to 2018
- Special properties
- includes media and personal service prepayments, promotional materials in inventory, and production costs of future media advertising
- Supplementary notes
- Figure for 2013 comes from an earlier annual report.
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- Worldwide
- Survey time period
- 2013 to 2018
- Special properties
- includes media and personal service prepayments, promotional materials in inventory, and production costs of future media advertising
- Supplementary notes
- Figure for 2013 comes from an earlier annual report.
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Statistics on "PepsiCo"
- Global overview
The most important statistics
- The 100 largest companies in the world by market value in 2019 (in billion U.S. dollars)Top companies in the world by market value 2019
- Leading most valuable soft drink brands worldwide in 2019, based on brand value (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2019
- Product brands with the most Facebook fans as of September 2019 (in millions)Most popular product brands on Facebook 2019
- Most pictured food and beverage brands found on Instagram posts worldwide as of July 2017Most pictured food & beverage brands found on Instagram posts worldwide as of 2017
- Leading food packaging companies worldwide in 2017, based on revenue (in billion U.S. dollars)Global revenue of the leading food packaging firms 2017
- U.S. overview
The most important statistics
- Sales of the leading consumer packaged goods (CPG) food processing companies in the United States in 2017 (in billion U.S. dollars)Leading CPG food company sales 2017
- Leading vendors of potato chips in the United States in 2017, based on sales (in million U.S. dollars)Leading vendors of potato chips in the United States 2017
- Leading vendors of tortilla and tostada chips in the United States in 2019, based on sales (in million U.S. dollars)Leading vendors of tortilla and tostada chips in the United States 2019
- Leading vendors of cheese snacks in the United States in 2017, based on sales (in million U.S. dollars)Leading vendors of cheese snacks in the United States 2017
- Leading vendors of granola bars in the United States in 2017, based on sales (in million U.S. dollars)Leading vendors of granola bars in the United States 2017
- Retail sales value of the leading sauce, dressings, and condiments companies in the United States in 2017 (in million U.S. dollars)Leading U.S. dressing and condiments companies by retail sales value 2017
- Leading vendors of energy drinks in the United States in 2018, based on sales (in million U.S. dollars)Leading vendors of energy drinks in the U.S. 2018, based on sales
- Leading vendors of bottled water in the United States in 2018, based on sales (in million U.S. dollars)Leading vendors of bottled water in the U.S. 2018, based on sales
- Key figures
The most important statistics
- PepsiCo's net revenue worldwide from 2007 to 2018 (in billion U.S. dollars)PepsiCo's net revenue worldwide 2007-2018
- PepsiCo's net revenue worldwide from 2013 to 2018, by division (in million U.S. dollars)PepsiCo's net revenue worldwide 2013-2018, by division
- PepsiCo's distribution of net revenue worldwide in 2018, by segmentPepsiCo's distribution of net revenue worldwide 2018, by segment
- PepsiCo's distribution of net revenue worldwide from 2011 to 2018, by food and beveragePepsiCo's mix of net revenue worldwide 2011-2018, by food and beverage
- PepsiCo's net income worldwide from 2007 to 2018 (in million U.S. dollars)PepsiCo's net income worldwide 2007-2018
- PepsiCo's operating profit margin worldwide from 2007 to 2018PepsiCo's operating profit margin worldwide 2007-2018
- PepsiCo's operating profit share worldwide in 2018, by divisionPepsiCo's operating profit share worldwide 2018, by division
- Research and development (R&D) costs of PepsiCo worldwide from 2013 to 2018 (in million U.S. dollars)PepsiCo's R&D costs worldwide 2013-2018
- Advertising spending
The most important statistics
- PepsiCo's advertising expenses worldwide from 2013 to 2018 (in billion U.S. dollars)PepsiCo: ad spend worldwide 2013-2018
- PepsiCo's advertising spending in the United States from 2014 to 2018 (in billion U.S. dollars)PepsiCo: ad spend in the U.S. 2014-2018
- PepsiCo advertising spending in the United States in 2017, by type (in 1,000 U.S. dollars)PepsiCo ad spend in the U.S. in 2017, by type
- Advertising spending of selected beverage brands in the in the United States in 2018 (in million U.S. dollars)Ad spend of selected beverage brands in the U.S. 2018
- Leading beverages advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised beverages on TV in the U.S. in Q4 2018, by ad count
- Leading advertisers on cable TV networks in the United States in 2018, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Most active sponsors of music festivals in North America as of August 2017, by share of sponsorship Largest music festival sponsors in North America 2017
- Brand facts
The most important statistics
- Sales of the leading potato chip brands of the United States in 2017 (in million U.S. dollars)Sales of the leading potato chip brands of the U.S. 2017
- Sales of the leading tortilla and tostada chip brands of the United States in 2017 (in million U.S. dollars)Sales of the leading tortilla and tostada chip brands of the U.S. 2017
- Sales of the leading cheese snack brands of the United States in 2017 (in million U.S. dollars)Leading cheese snack brands sales of the U.S. 2017
- Sales of the leading granola bar brands of the United States in 2017 (in million U.S. dollars)Sales of the leading granola bar brands of the U.S. 2017
- Sales of the leading hot cereal brands of the United States in 2016 (in million U.S. dollars)Dollar sales of the leading U.S. hot cereal brands 2016
- Change in volume sales of carbonated soft drinks (CSD) and bottled water in the United States in 2016, by brandVolume sales growth of carbonated soft drinks and water in the U.S. 2016, by brand
- Sales of the leading bottled still water brands in the United States in 2019 (in million U.S. dollars)Sales of the leading bottled still water brands in the U.S. 2019
- Sports drink unit sales in U.S. convenience stores (C-stores) in 2018, by brand (in millions)U.S. C-store unit sales of sports drinks 2018, by brand
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Quaker: ad spend in the U.S. 2011-2014
- PepsiCo ad spend in the U.S. in 2017, by type
- PepsiCo: ad spend on snack brands in the U.S. 2014
- Sierra Mist: ad spend in the U.S. 2012-2013
- Advertising spending of PepsiCo in the U.S. 2013
- PepsiCo: ad spend in the U.S. 2014-2018
- Pfizer: advertising spending worldwide 2015-2016
- Mars Inc.: advertising spending worldwide 2011-2014
- Yum Brands: advertising spending worldwide 2011-2014
- Reckitt Benckiser: advertising spending worldwide 2011-2014
- Deutsche Telekom (T-Mobile): advertising spending worldwide 2011-2014
- Volkswagen: advertising spending worldwide 2015-2017
- Nissan Motor: advertising expenditure worldwide 2011-2014
- Johnson & Johnson: advertising spending worldwide 2011-2014
- Ford Motor: advertising spending worldwide 2015-2017
- U.S. secondary smelting and refining of nonferrous metals ad spend 2010-2016
- Japanese ad spend hobby and sporting products industry 2008-2017
- U.S. advertising ad spend 2010-2016
- Newspaper advertising spending change in South Korea 2008-2015
- DSW: ad spend in the U.S. 2014-2015
Studies
- PepsiCo
- PepsiCo - 2018 Annual Report
- PepsiCo - 2017 Annual Report
- PepsiCo - 2016 Annual Report
- PepsiCo - 2015 Annual Report
- Liquid refreshment beverage (LRB) brands: Pepsi
- Liquid refreshment beverage (LRB) brands: Gatorade
- Liquid refreshment beverage (LRB) brands: Mountain Dew
- Sugary Drink Facts 2014
Statistics on "PepsiCo"
- Top companies in the world by market value 2019
- Brand value of the most valuable soft drink brands worldwide 2019
- Most popular product brands on Facebook 2019
- Most pictured food & beverage brands found on Instagram posts worldwide as of 2017
- Global revenue of the leading food packaging firms 2017
- Leading CPG food company sales 2017
- Leading vendors of potato chips in the United States 2017
- Leading vendors of tortilla and tostada chips in the United States 2019
- Leading vendors of cheese snacks in the United States 2017
- Leading vendors of granola bars in the United States 2017
- Leading U.S. dressing and condiments companies by retail sales value 2017
- Leading vendors of energy drinks in the U.S. 2018, based on sales
- Leading vendors of bottled water in the U.S. 2018, based on sales
- PepsiCo's net revenue worldwide 2007-2018
- PepsiCo's net revenue worldwide 2013-2018, by division
- PepsiCo's distribution of net revenue worldwide 2018, by segment
- PepsiCo's mix of net revenue worldwide 2011-2018, by food and beverage
- PepsiCo's net income worldwide 2007-2018
- PepsiCo's operating profit margin worldwide 2007-2018
- PepsiCo's operating profit share worldwide 2018, by division
- PepsiCo's R&D costs worldwide 2013-2018
- PepsiCo's number of employees worldwide 2013-2018
- PepsiCo: ad spend worldwide 2013-2018
- PepsiCo: ad spend in the U.S. 2014-2018
- PepsiCo ad spend in the U.S. in 2017, by type
- Ad spend of selected beverage brands in the U.S. 2018
- Most advertised beverages on TV in the U.S. in Q4 2018, by ad count
- Largest advertisers on cable TV networks in the U.S. 2018
- Largest Super Bowl advertisers 2018
- Largest music festival sponsors in North America 2017
- Sales of the leading potato chip brands of the U.S. 2017
- Sales of the leading tortilla and tostada chip brands of the U.S. 2017
- Leading cheese snack brands sales of the U.S. 2017
- Sales of the leading granola bar brands of the U.S. 2017
- Dollar sales of the leading U.S. hot cereal brands 2016
- Volume sales growth of carbonated soft drinks and water in the U.S. 2016, by brand
- Sales of the leading bottled still water brands in the U.S. 2019
- U.S. C-store unit sales of sports drinks 2018, by brand
- Quaker: ad spend in the U.S. 2011-2014
- PepsiCo: ad spend on snack brands in the U.S. 2014
- Sierra Mist: ad spend in the U.S. 2012-2013
- Advertising spending of PepsiCo in the U.S. 2013
- Pfizer: advertising spending worldwide 2015-2016
- Mars Inc.: advertising spending worldwide 2011-2014
- Yum Brands: advertising spending worldwide 2011-2014
- Reckitt Benckiser: advertising spending worldwide 2011-2014
- Deutsche Telekom (T-Mobile): advertising spending worldwide 2011-2014
- Volkswagen: advertising spending worldwide 2015-2017
- Nissan Motor: advertising expenditure worldwide 2011-2014
- Johnson & Johnson: advertising spending worldwide 2011-2014
- Ford Motor: advertising spending worldwide 2015-2017
- U.S. secondary smelting and refining of nonferrous metals ad spend 2010-2016
- Japanese ad spend hobby and sporting products industry 2008-2017
- U.S. advertising ad spend 2010-2016
- Newspaper advertising spending change in South Korea 2008-2015
- DSW: ad spend in the U.S. 2014-2015
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