Facebook use among cosmetic wholesalers in Italy 2019, by macro-region
Over the past years, Italian wholesalers operating in the beauty care industry started utilizing social media for communicating with their customers and promoting their products. As of 2019, around 79 percent of the beauty care wholesalers had a Facebook page. The South of Italy and the Islands were found to be the areas where Facebook was utilized the most and the share of wholesalers using it amounted to 23.68 percent.