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Penetration of daily online social network consumption in Europe 2011-2019

This statistic shows the proportion of people in the European Union (EU), who report using social networks on a daily, or almost daily basis, from 2011 to 2019. The share of survey respondents saying that they use social networks on a daily or almost daily basis has more than doubled since 2011, reaching 48 percent in 2019.

Share of individuals who used online social networks every day or almost every day in the European Union (EU 28) from 2011 to 2019

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Release date

March 2020



Survey time period

2011 to 2019

Number of respondents


Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

* n (2012) = 26,622, n (2013) = 27,829; n (2014) = 27,901, n(2015) = 27,681, n(2016) = 27,705, n(2017)=28,055, n(2018)=27,724
This question was phrased by the source as follows: "Could you tell me to what extent you use online social networks?"
This statistic only shows the share of respondents that replied, "Every day/almost every day".
Figures for years prior to 2019 provided in previous editions of the report.

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Statistics on "Social media usage in the European Union (EU)"

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