Social media in India – additional information
Growing internet access in India goes hand in hand with the growth of social media. Across the country, individuals, businesses and politicians are utilising social media, creating an online presence and taking advantage of its various usages. For the second quarter in 2014, India’s digital population had an estimated 243 million internet users, of which 106 million were considered to be active social media users.
With regards to the most popular social networking sites in India in March 2013, Twitter was ranked third. This popularity ranking may change in the future due to the number of Twitter users in the country. In India the annual user growth rate for Twitter in 2012 was 75 percent from 2011. The number of users is expected to grow through to 2018 but at a much slower rate. For 2018 it is expected that Twitter’s growth rate will be 21.6 percent from the previous year.
Interestingly, sites based in North America dominate the most popular social media networks in India. Social network penetration in India as of the second quarter 2014, was highest in Facebook with a 94 percent penetration rate among internet users, followed by Google+, Twitter and LinkedIn. The social network which ranked fifth was Orkut with a 51 percent penetration rate among Indian internet users. The site, although owned by Google is operated and managed in Brazil as of 2008.