This statistic displays the number of Facebook users in Italy in 2015 and provides a forecast of the development till 2021. In 2021, the number of monthly active Facebook users is projected to reach 23.51 million individuals. This would be an increase of approximately 3.3 million new users from 20.25 million users in 2016. The data includes all accounts of all individuals using any device to access Facebook. The growth of 3.3 million users translates to an increase of the penetration rate by approximately eleven percent. The penetration rate is expected to reach 52.12 percent in 2021.
Facebook had a market share of 87.76 percent of all social media sites in June 2016. The numbers fluctuated in the previous two years but the hold on the Italian market has stabilized around 87.7 percent in the first half of 2016. Facebook's strongest Italian competitor Twitter only held a market share of 4,29 percent at the same time. The expected penetration rate of all social networks is only 2,05 percent than the Facebook penetration rate in 2021.
Forecast of Facebook user numbers in Italy from 2015 to 2021 (in million users)
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- Release date
- May 2016
- Region
- Italy
- Survey time period
- May 2016
- Special properties
- individuals who use Facebook via any device at least once per month.
- Supplementary notes
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* Forecasted data.
This statistic presents exclusive data by Statista’s Market Analytics team and is based on calculations and estimates derived from relevant primary data and third-party data analysis. See our Methodology section for more details.
User numbers also include not identified “duplicate” accounts (individuals who maintain more than one or more accounts in addition to their principle account) and not identified “false” accounts (e.g. spamming accounts).
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