About This Statistic
This statistic displays the number of Facebook users in Italy in 2015 and provides a forecast of the development till 2021. In 2021, the number of monthly active Facebook users is projected to reach 23.51 million individuals. This would be an increase of approximately 3.3 million new users from 20.25 million users in 2016. The data includes all accounts of all individuals using any device to access Facebook. The growth of 3.3 million users translates to an increase of the penetration rate by approximately eleven percent. The penetration rate is expected to reach 52.12 percent in 2021.
Facebook had a market share of 87.76 percent of all social media sites in June 2016. The numbers fluctuated in the previous two years but the hold on the Italian market has stabilized around 87.7 percent in the first half of 2016. Facebook's strongest Italian competitor Twitter only held a market share of 4,29 percent at the same time. The expected penetration rate of all social networks is only 2,05 percent than the Facebook penetration rate in 2021.