France: facebook advertising number of users 2018-2028

The reach of social media advertising on Facebook in France was forecast to continuously increase between 2023 and 2028 by in total 6.4 million users (+17.46 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 43.05 million users and therefore a new peak in 2028. Notably, the indicator 'Reach by social network' of the 'Facebook' segment of the advertising market was continuously increasing over the past years.

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Number of users of facebook advertising in France 2018-2028 (in million users)

Characteristic	Number of Facebook users in millions
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Release date

November 2023

More information

Region

France

Survey time period

2018 to 2028

Special properties

individuals who use Facebook via any device at least once per month.

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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