Opinion on discounts Black Friday in the Netherlands 2019, by age group

Black Friday is well-known for the massive discounts given on this day, sometimes up to 70 percent. But are these discounts really unique to Black Friday? Respondents in the Netherlands are sceptic. Of respondents 60 years and older, over 60 percent believed these discounts were not unique to Black Friday, but could be found at other times in the year too. This percentage goes up to 80 percent among respondents aged between 30 and 39 years old, who were the most sceptic about Black Friday discounts.

Do you agree with the statement: "I believe a large share of the discount given on Black Friday is not unique"?

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Release date

November 2019



Survey time period


Number of respondents

1,096 respondents

Special properties


Method of interview

Online panel

Supplementary notes

This statement was phrased by the source as follows: "Ik denk dat een groot gedeelte van de kortingen die tijdens Black Friday wordt gegeven, niet uniek is" (English: I believe a large share of the discount given on Black Friday is not unique"

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Statistics on "Black Friday in the Netherlands"

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