Consumer interest in paying more for fair labor products in the Netherlands 2019

Are consumers in the Netherlands willing to pay extra for products that are produced under fair labor circumstances? Just under nine percent of consumers taking part in this survey stated they were very open to the idea, whereas a further 32 percent said to be somewhat open to paying a bit more for a fair labor product.

To what extent are you open to paying more for the certainty that a product is produced under fair labor conditions?

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Release date

November 2019



Survey time period


Number of respondents

1,000 respondents

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In welke mate staat u open voor onderstaande zaken? Het betalen van een hogere prijs met de zekerheid dat het product is geproduceerd onder eerlijke arbeidsomstandigheden" (English: To what extent are you open to the following? Paying more for the certainty that the product is produced under fair labor conditions)
The source does not specify the date of the survey.

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