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General reasons for drinking non-alcoholic beer Japan 2019

According to a survey conducted in May 2019 in Japan, the leading reason for an increased consumption of non-alcoholic beers was that respondents came to like the taste of the beverage, with over 61 percent. The survey revealed that taste- and health-related reasons were most common ones among Japanese consumers.

General reasons for drinking non-alcoholic beer in Japan as of May 2019

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Source

Release date

June 2019

Region

Japan

Survey time period

April 26 to May 9, 2019

Number of respondents

638 respondents

Age group

20-69 years

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

The question was directed at consumers who stated that their consumption of non-alcoholic beers increased within the last year.
Original question: "Reasons for an increased consumption of non-alcoholic beverages with beer taste."

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Statistics on "Alcoholic beverages industry in Japan"

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