A consumer survey revealed that shoppers in the United Kingdom (UK) started their holiday shopping mostly in the first half of December and the second half of November. According to a 2019 study, 21 percent of UK shoppers begin their holiday shopping journey between December 1-15. The most popular dates following this was the second half of November, which coincides with Black Friday and Cyber Week. After the UK, that date was the most popular with German shoppers. 19 percent of those surveyed for this study stated they did their holiday shopping in the last two weeks of November.
Holiday shopping timeline in Europe 2019, by time of year
When shoppers begin holiday shopping in selected European countries in 2019, by time of year
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Episerver. (October 23, 2019). When shoppers begin holiday shopping in selected European countries in 2019, by time of year [Graph]. In Statista. Retrieved December 16, 2019, from https://www.statista.com/statistics/1077857/holiday-shopping-start-time-europe/
Episerver. "When shoppers begin holiday shopping in selected European countries in 2019, by time of year." Chart. October 23, 2019. Statista. Accessed December 16, 2019. https://www.statista.com/statistics/1077857/holiday-shopping-start-time-europe/
Episerver. (2019). When shoppers begin holiday shopping in selected European countries in 2019, by time of year. Statista. Statista Inc.. Accessed: December 16, 2019. https://www.statista.com/statistics/1077857/holiday-shopping-start-time-europe/
Episerver. "When Shoppers Begin Holiday Shopping in Selected European Countries in 2019, by Time of Year." Statista, Statista Inc., 23 Oct 2019, https://www.statista.com/statistics/1077857/holiday-shopping-start-time-europe/
Episerver, When shoppers begin holiday shopping in selected European countries in 2019, by time of year Statista, https://www.statista.com/statistics/1077857/holiday-shopping-start-time-europe/ (last visited December 16, 2019)