A consumer survey revealed that shoppers in the United Kingdom (UK) started their holiday shopping mostly in the first half of December and the second half of November. According to a 2019 study, 21 percent of UK shoppers begin their holiday shopping journey between December 1-15. The most popular dates following this was the second half of November, which coincides with Black Friday and Cyber Week. After the UK, that date was the most popular with German shoppers. 19 percent of those surveyed for this study stated they did their holiday shopping in the last two weeks of November.
When shoppers begin holiday shopping in selected European countries in 2019, by time of year
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Episerver. (October 23, 2019). When shoppers begin holiday shopping in selected European countries in 2019, by time of year [Graph]. In Statista. Retrieved June 06, 2020, from https://www.statista.com/statistics/1077857/holiday-shopping-start-time-europe/
Episerver. "When shoppers begin holiday shopping in selected European countries in 2019, by time of year." Chart. October 23, 2019. Statista. Accessed June 06, 2020. https://www.statista.com/statistics/1077857/holiday-shopping-start-time-europe/
Episerver. (2019). When shoppers begin holiday shopping in selected European countries in 2019, by time of year. Statista. Statista Inc.. Accessed: June 06, 2020. https://www.statista.com/statistics/1077857/holiday-shopping-start-time-europe/
Episerver. "When Shoppers Begin Holiday Shopping in Selected European Countries in 2019, by Time of Year." Statista, Statista Inc., 23 Oct 2019, https://www.statista.com/statistics/1077857/holiday-shopping-start-time-europe/
Episerver, When shoppers begin holiday shopping in selected European countries in 2019, by time of year Statista, https://www.statista.com/statistics/1077857/holiday-shopping-start-time-europe/ (last visited June 06, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
