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Singles Day' awareness among consumers in Europe 2020, by gender

Singles' Day is being celebrated in China since 1993. Since then, the event has grown in popularity not just in China but around the Western world as well. Celebrated on November 11, Singles Day is reported to have generated 30.8 billion US dollars on Alibaba in 2019.

In Europe, Singles' Day has still a long way to match the popularity it is enjoying in the Asian world, but consumers are certainly aware of the event, if with varying degrees. As seen in this statistic, in general, female consumers had slightly more awareness of Singles' Day in selected European countries displayed here. In total, German consumers seemed to be the most aware among their European counterparts with an average of 18.5 percent.

Awareness of Singles' Day among consumers in selected European countries in 2020, by gender

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Release date

November 2020



Survey time period


Number of respondents

4,032 shoppers*

Supplementary notes

* The source does not provide the exact date of survey for this study. Sample consisted of 1,032 shoppers from the United Kingdom, and 500 respondents each from the remaining six countries.
Singles Day is held on November, 11.

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Statistics on "Singles' Day in China"

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