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Sales growth of manga vs. comics and graphic novels U.S. 2019

Between January 1 and May 11, 2019, U.S. book sales in the manga subcategory grew by 16 percent, more than three times the sales growth of the total adult comic and graphic novel category. Manga originated in Japan but in recent years has grown popular with children and adults across the globe, and as of September 2019 the best-selling manga series of all time was 'One Piece' by Eiichiro Oda, with over 450 million copies sold worldwide.

Manga sales growth compared to total comics and graphic novels in the United States from January 1 to May 11, 2019

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Release date

June 2019



Survey time period

January 1 to May 11, 2019

Supplementary notes

Although it’s been growing by leaps and bounds, many readers in the United States are still unfamiliar with a popular style of series-driven Japanese comic books and graphic novels, called “manga.” In fact, manga is currently one of the fastest growing areas of comic books and narrative fiction, according to global information company The NPD Group. Based on NPD Bookscan information, book sales in the manga subcategory in the retail trade channel grew 16 percent from January 1, 2019 to May 11, 2019, exceeding the 5 percent growth of the total adult-comic/graphic-novel category. This channel includes stores like Barnes and Noble and Powell’s, as well, as major retailers like Target and Amazon, but not specialty comic stores. The manga category is expected to grow at a seven-year compound annual growth rate (CAGR) of 8 percent through 2019.

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