Valentine's Day e-commerce spending change in the U.S. 2023, by segment
Online shopping data from the first week of February 2022 and 2023 was used to measure the year-on-year (YoY) change in Valentine's Day-related spending in the United States. With an increase of eight percent, fashion and apparel e-commerce expenditures grew the most. Beauty and cosmetics ranked second, with a growth of five percent compared to the previous year.
