Major factors when choosing non-alcoholic beverages in Hong Kong 2019

According to a survey conducted by Rakuten Insight in November 2019, around 30.4 percent of respondents in Hong Kong said that taste was the most important factor for them when purchasing non-alcoholic beverages. Only two percent of respondents thought that attractive product packaging was the main determinant.

Most important factors for consumers in Hong Kong when purchasing non-alcoholic beverages as of November 2019

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Source

Release date

February 2020

Region

Hong Kong

Survey time period

November 1 to 30, 2019

Number of respondents

3,110 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
What do you look out for when purchasing a non-alcoholic beverage?

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