Major factors when choosing non-alcoholic beverages in Hong Kong 2019, by gender

According to a survey conducted by Rakuten Insight in November 2019, around 31.6 percent of female respondents in Hong Kong said that taste was the most important factor for them when purchasing non-alcoholic beverages. Meanwhile, around 28.4 percent of male respondents confirmed this statement.

Most important factors for consumers in Hong Kong when purchasing non-alcoholic beverages as of November 2019, by gender

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Release date

February 2020


Hong Kong

Survey time period

November 1 to 30, 2019

Number of respondents

3,110 respondents

Age group

16 years and older

Special properties

1,955 female and 1,155 male respondents

Method of interview

Online survey

Supplementary notes

Survey question:
What do you look out for when purchasing a non-alcoholic beverage?

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