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Consumers who have tried functional beverages in Japan 2019 by type

According to a survey conducted by Rakuten Insight in November 2019, around 39 percent of Japanese respondents stated that they had consumed fermented and probiotic drinks that claimed to promote gut health. These include drinks such as kombucha tea or raw apple cider vinegar. At the same time, around 46 percent of Japanese respondents had not tried any of the drinks covered by the survey.

Share of consumers who have tried functional beverages in Japan as of November 2019, by type of beverage

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Source

Release date

February 2020

Region

Japan

Survey time period

November 1 to 30, 2019

Number of respondents

656 respondents

Age group

16 years and older

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "Which of these functional beverage trends have you tried?"

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