Most important factors for bank customers worldwide 2024

According to a survey conducted by Statista among more than 75,000 bank customers across 33 markets worldwide, the most important factor when thinking about their bank was trust. In fact, trust ranked first across every country surveyed.

More in-depth information can be found in the 2024 global bank customer satisfaction survey

Most important factors for bank customers worldwide in 2024

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

April 2024

More information

Region

Worldwide

Survey time period

November and December 2023

Number of respondents

75,943 respondents

Age group

18 years and older

Special properties

33 markets

Supplementary notes

This question was phrased by Statista as follows: "What is most important to you when you think of your bank?"
Countries included in the survey: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, USA, Hong Kong, Malaysia, Qatar, Vietnam, Philippines.

Citation formats