Daily active usage of smart TVs during Chinese New Year in China 2019-2020

In China, Spring Festival is not only a travel season, but also a golden time for media advertising. During the week of Chinese New Year in 2020, there were about 114 million smart TVs active in operation daily, representing a 35.7 growth compared to the equivalent period in 2019.

Average daily number of smart TVs used during Spring Festival in China in 2019 and 2020

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Source

Release date

February 2020

Region

China

Survey time period

February 4, 2019 to January 30, 2020

Special properties

based on the OTT rating system of GozenData ORS

Supplementary notes

*The Spring Festival was between February 4 and 10 in 2019, and between January 24 and 30 in 2020. The time period before Spring Festival in 2020 referred to the period from January 17 to 23.

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Statistics on "Lunar New Year in China"

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