Hungary: perceived barriers to ordering online 2019

In 2019, the most common reasons for not choosing online shopping were preference to shop in person and see the actual products, loyalty to shops, or force of habit, accounting for 28 percent of responses. When it came to payment security, 14 percent of Hungarians stated that they avoided online purchases out of such concerns.

Share of individuals who have not ordered goods and services over the internet in Hungary in 2019, by reason*

Characteristic	Share of individuals
Preferring to shop in person and see the products, loyalty to shops, or force of habit	28%
Payment security concerns	14%
Trust concerns about returning or recieving goods, complaints, and redress	13%
Lack of necessary skills	12%
Lack of a payment card	10%
Too long delivery time or it is too problematic to recieve goods at home	9%
The foreign retailer does not sell in Hungary	3%

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Release date

February 2020

More information

Region

Hungary

Survey time period

2019

Special properties

Individuals who in the last 12 months have not ordered goods or services

Supplementary notes

* Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) in households and by individuals. The aim of the European ICT usage surveys is to collect and disseminate harmonised and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level.
Data coverage corresponds to code I_NBTRCM, I_NBCARD, I_NBSKL, I_NBPSC, I_NBSHAB, I_NBSR and I_NBDNS of INDIC_IS (Information Society Indicators).

The statistic has been assembled from several pages by the source.

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