Website sessions before conversion 2019, by vertical

Websites in the energy sector averaged the largest amount of visits before converting customers. In 2019, energy providers required on average 4.18 visits before customers made a purchase or signed up for a service. The luxury vertical was ranked second with an average of 4.05 visits before a purchase. In contrast, financial service customers only visited 2.35 sites before converting.

Number of website visits prior to checkout in 2019, by vertical

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Source

Release date

March 2020

Region

Worldwide

Survey time period

2019

Supplementary notes

Data gathered from 400 websites in 9 different verticals from the following countries: United States, United Kingdom, France, Germany, Spain, Netherlands, Sweden, Denmark, Japan, China and Canada.

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Statistics on "E-commerce worldwide"

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