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Total global visitor traffic to YouTube.com 2020-2021, by device

Published by L. Ceci, Sep 7, 2021
In March 2021, YouTube.com registered more than three billion visits worldwide from desktop, while mobile monthly traffic amounted to 840 million visits. In the examined period, global visits to YouTube.com remained higher from desktop devices, peaking in May 2020 at 3.2 billion monthly visits. YouTube comes as a pre-installed app on smartphones operated by the most recent versions of Android, but not on iOS devices. In the second quarter of 2021, monthly active users of the YouTube app on iOS were 774 million.

Worldwide visits to YouTube.com from January 2020 to March 2021, by device (in millions)

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Source

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In cooperation with
Semrush
Release date

August 2021

Region

Worldwide

Survey time period

January 2020 to March, 2021

Number of respondents

15,000 keywords

Special properties

visits to YouTube.com

Supplementary notes

According to the source:"We pulled 15,000 keywords from our Google Keywords Database, which triggered a Featured Video result on the SERP. We took a look at YouTube’s top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos’ performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."

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YouTubeGoogleAlphabet Inc.Online video usage in the United StatesStreaming in the U.S.
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