Global top websites by unique visitors 2023

From September to November 2023, Google.com held the leading position as the most popular website worldwide with approximately 9 billion unique monthly visitors. YouTube.com was ranked second with an estimated 5.66 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

Most popular websites worldwide as of November 2023, by unique visitors (in billions)

Characteristic	Number of unique visitors per month in billions
Google.com	9.01
YouTube.com	5.66
Facebook.com	3.03
Instagram.com	1.8
Wikipedia.org	1.69
Pornhub.com	1.66
Twitter.com	1.53
Xvideos.com	1.27
Reddit.com	1.14
TikTok.com	1.12
Amazon.com	0.92
Whatsapp.com	0.86
Weather.com	0.84
Xnxx.com	0.77
Bing.com	0.69
Spankbang.com	0.61
Fandom.com	0.58
Yahoo.com	0.54
DuckDuckGo.com	0.26
Yahoo.co.jp	0.22

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Release date

January 2024

More information

Region

Worldwide

Survey time period

September to November 2023

Special properties

monthly average, unique visits represents the number of distinct "identities" accessing each site but may not represent unique individuals, as some people may use multiple devices or browsers

Supplementary notes

Data is based on a ranking of the most-visited websites worldwide.

According to the source, "some websites featured in this ranking may contain adult content. Please use caution when visiting unknown sites."

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