In 2021, direct-to-consumer (D2C) e-commerce sales in the United States surpassed 128 billion U.S. dollars. The U.S. D2C online market is forecast to grow to almost 213 billion U.S. dollars by 2023 and includes international brands like the eyewear seller Warby Parker, men's grooming brand Dollar Shave Club, and mattress company Casper.
D2C players
The growth of the D2C e-commerce market is due to the competitiveness of its players. D2C companies are deeply rooted in a digital and online presence, cutting out the intermediaries, and shipping their products direct-to-consumers. Better pricing, free, fast, and convenient delivery, and easy returns are some of the reasons why online shoppers prefer buying directly from manufacturers.
Products sold by consumer brand manufacturers; sold directly to consumers digitally via their owned and operated sites, bypassing standard distribution channels through a retailer, wholesaler, or third-party platform such as a marketplace; includes digitally native and established brands; excludes traditional retailers' private-label brands, travel and event tickets, and food or drink services.
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eMarketer (@eMarketer). (August 10, 2022). Direct-to-consumer (D2C) e-commerce sales in the United States from 2019 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 01, 2024, from https://www.statista.com/statistics/1109833/usa-d2c-ecommerce-sales/?_ga=2.216203222.1937157782.1634860290-2066020922.1632798625
eMarketer (@eMarketer). "Direct-to-consumer (D2C) e-commerce sales in the United States from 2019 to 2024 (in billion U.S. dollars)." Chart. August 10, 2022. Statista. Accessed December 01, 2024. https://www.statista.com/statistics/1109833/usa-d2c-ecommerce-sales/?_ga=2.216203222.1937157782.1634860290-2066020922.1632798625
eMarketer (@eMarketer). (2022). Direct-to-consumer (D2C) e-commerce sales in the United States from 2019 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 01, 2024. https://www.statista.com/statistics/1109833/usa-d2c-ecommerce-sales/?_ga=2.216203222.1937157782.1634860290-2066020922.1632798625
eMarketer (@eMarketer). "Direct-to-consumer (D2c) E-commerce Sales in The United States from 2019 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Aug 2022, https://www.statista.com/statistics/1109833/usa-d2c-ecommerce-sales/?_ga=2.216203222.1937157782.1634860290-2066020922.1632798625
eMarketer (@eMarketer), Direct-to-consumer (D2C) e-commerce sales in the United States from 2019 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1109833/usa-d2c-ecommerce-sales/?_ga=2.216203222.1937157782.1634860290-2066020922.1632798625 (last visited December 01, 2024)
Direct-to-consumer (D2C) e-commerce sales in the United States from 2019 to 2024 (in billion U.S. dollars) [Graph], eMarketer (@eMarketer), August 10, 2022. [Online]. Available: https://www.statista.com/statistics/1109833/usa-d2c-ecommerce-sales/?_ga=2.216203222.1937157782.1634860290-2066020922.1632798625