Influence of brand response to COVID-19 on global consumer future purchases 2020

During the time of the coronavirus pandemic, global consumers base their future decisions on how brands currently respond to the crisis. In March 2020, on average 65 percent of respondents indicated that a brand's behavior during the outbreak would have a huge impact on their likelihood to buy their products in the future. This was especially true for 88 percent of Chinese consumers and 79 percent of those located in India.

Share of consumers who will base their future purchase decisions on current brand response to the coronavirus pandemic worldwide as of March 2020, by country

You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2020

Region

Worldwide

Survey time period

March 23 to 26, 2020

Number of respondents

12,000 respondents

Supplementary notes

Question: Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree: How well a brand responds to this crisis will have a huge impact on my likelihood to buy that brand in the future.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Coronavirus impact on the advertising industry in the United Kingdom"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.