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Influence of brand response to COVID-19 on global consumer future purchases 2020

Share of consumers who will base their future purchase decisions on current brand response to the coronavirus pandemic worldwide as of March 2020, by country

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Source

Release date

March 2020

Region

Worldwide

Survey time period

March 23 to 26, 2020

Number of respondents

12,000 respondents

Supplementary notes

Question: Please indicate how much you agree or disagree with the following statements about brands and how they are responding to the current coronavirus pandemic. 9-point scale; top 4 box, agree: How well a brand responds to this crisis will have a huge impact on my likelihood to buy that brand in the future.

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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