Brand message types appealing the most to consumers in the U.S. 2022

Published by
J. G. Navarro,
Jul 4, 2023
A November 2022 survey asked working-age consumers in the United States which three types of brand messages appealed to them the most. More than half (54 percent) of respondents mentioned humorous communication that made them laugh and feel entertained. Motivational and reassuring messages followed, listed by 48 and 37 percent of interviewees, respectively.

Brand message types appealing the most to consumers in the United States as of November 2022

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Release date

January 2023

Region

United States

Survey time period

as of November 7, 2022

Number of respondents

2,000 respondents

Special properties

among working-age consumers; excluding "none" and "other" responses

Supplementary notes

Three answers were possible.
The source does not specify the survey type.

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