Expected cuts in ad spend among selected global brands by region 2023

Share of selected global brands planning cuts in the media budget in 2023, by region

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Release date

October 2022



Survey time period

as of October 2022

Number of respondents

43 global brands*

Supplementary notes

* The respondents' count varied by region: 40 in Europe, the Middle East, and Africa; 36 in Latin America; 34 in North America, and 34 in Asia Pacific.

Slight decrease in media budget corresponds to cuts between zero and 10 percent; Significant decrease corresponds to cuts above 10 percent.

The source does not specify the date of the survey. The date provided is the release date.

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Statistics on " Advertising worldwide "

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Regional breakdown


Traditional media


Digital & mobile




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