Try our corporate solution for free!

Expected cuts in ad spend among selected global brands by region 2023

Share of selected global brands planning cuts in the media budget in 2023, by region

Exclusive Premium statistic

You need a Statista Account for unlimited access.

  • Full access to 1m statistics
  • Incl. source references
  • Available to download in PNG, PDF, XLS format
Statista Accounts

Access to this and all other statistics on 80,000 topics from

$468 USD / Year
$708 USD / Year

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

October 2022



Survey time period

as of October 2022

Number of respondents

43 global brands*

Supplementary notes

* The respondents' count varied by region: 40 in Europe, the Middle East, and Africa; 36 in Latin America; 34 in North America, and 34 in Asia Pacific.

Slight decrease in media budget corresponds to cuts between zero and 10 percent; Significant decrease corresponds to cuts above 10 percent.

The source does not specify the date of the survey. The date provided is the release date.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on " Advertising worldwide "

Statistics on Advertising worldwide



Regional advertising


Traditional media


Digital & mobile




Further related statistics

Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.