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Preference for domestic or international brands in Vietnam H2 2019, by category

According to a survey on purchasing preferences in Vietnam, the majority of respondents stated that they preferred local brands for food and beverage as well as non-electronic goods. On the other hand, the majority of respondents indicated that the preferred foreign brands for consumer electronics.

Preference for local or foreign brands in Vietnam as of the 2nd half of 2019, by category

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Source

Release date

January 2020

Region

Vietnam

Survey time period

H2 2019

Number of respondents

1,000 respondents

Special properties

among households in Hanoi, Ho Chi Minh City, Can Tho and Da Nang

Method of interview

Face-to-face interview

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Statistics on "FMCG in Vietnam"

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