Preferred retailers for holiday gift shopping spending in the U.S. in 2019

This statistic shows the retailers with whom customers planned to do the majority of their holiday gift spending in the United States in 2019. In that year, 64 percent of holiday gift shopper respondents stated that they expected that Amazon would receive the most of their holiday gift expenditure.

When purchasing holiday gifts this year, which 3 retailers will receive most of your spending?*

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Release date

September 2019


United States

Survey time period

August 30 to September 16, 2019

Number of respondents

1,497 respondents

Age group

18 years and older

Special properties

Respondents who observe Christmas by purchasing gifts

Method of interview

Online survey

Supplementary notes

*Respondents could choose as few as one but as many as three retailers.

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Statistics on "Christmas season in the U.S."

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