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Preferred retailers for holiday gift shopping spending in the U.S. 2020

This statistic shows the retailers with whom customers planned to do the majority of their holiday gift spending in the United States in 2020. In that year, 64 percent of holiday gift shopper respondents stated that they expected that Amazon would receive the most of their holiday gift expenditure.

When purchasing holiday gifts this year, which retailers will probably receive most of your spending?

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Release date

September 2020


United States

Survey time period

September 4 to 8, 2020

Number of respondents

1,999 respondents

Age group

18 years and older

Special properties

adults who celebrate Christmas in part by purchasing gifts

Method of interview

Online survey

Supplementary notes

Respondents could choose up to three retailers.

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Statistics on "Christmas season in the U.S."

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