Product categories most purchased by U.S. digital buyers as of April 2020

As of April 2020, online shoppers in the United States have purchased more health, food, and beverage products than they did in February. Online pharmacy, health, or beauty products have jumped from 38 percent to 44 percent in online purchases. Household supplies had a 7 percent increase, from 30 percent to 37 percent, and food and beverage products went from 27 percent to 36 percent. The popularity of these product categories with U.S. consumers is a direct consequence of the coronavirus pandemic and the subsequent stay-home orders and social distancing.

Coronavirus impact on the most popular product categories purchased by digital buyers in the United States in the past month as of April 2020

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Release date

April 2020


United States

Survey time period

April 2020

Age group

18 to 65 years

Special properties

those who made a digital purchase in the past month

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Statistics on "Coronavirus: impact on e-commerce in the U.S."

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