U.S. shoppers' average spend over Thanksgiving by channel 2021

Published by
D. Tighe,
Feb 15, 2022
Over the whole Thanksgiving period in 2021, American shoppers planned to spend approximately 40 percent of their budgets in-store and 60 percent online. On average, shoppers in the United States planned to buy online the most on Cyber Monday: over one-fifth of consumers' total budgets would be spent on Cyber Monday deals. Respondents planned to spend the least on the Sunday after Thanksgiving.

Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel

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Release date

2021

Region

United States

Survey time period

October 21-25, 2021

Number of respondents

848 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Out of your plan to spend in-store or online during Thanksgiving period, how much do you plan to spend shopping in-store or online on following days (on nongrocery items)?”

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Overview

4

Turkey

4

Thanksgiving meal

5

Thanksgiving and Black Friday shopping

7

Thanksgiving travel

7

Further related statistics

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