Over the whole Thanksgiving period in 2021, American shoppers planned to spend approximately 40 percent of their budgets in-store and 60 percent online. On average, shoppers in the United States planned to buy online the most on Cyber Monday: over one-fifth of consumers' total budgets would be spent on Cyber Monday deals. Respondents planned to spend the least on the Sunday after Thanksgiving.
Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel
This question was phrased by the source as follows: "Out of your plan to spend in-store or online during Thanksgiving period, how much do you plan to spend shopping in-store or online on following days (on nongrocery items)?”
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Deloitte. (November 23, 2021). Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/
Deloitte. "Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel." Chart. November 23, 2021. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/
Deloitte. (2021). Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/
Deloitte. "Share of Expenditures over The Thanksgiving Period per Capita in The United States in 2021, by Shopping Channel." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/
Deloitte, Share of expenditures over the Thanksgiving period per capita in the United States in 2021, by shopping channel Statista, https://www.statista.com/statistics/1081378/spend-over-thanksgiving-shopping-period-by-channel-united-states/ (last visited May 17, 2022)
