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U.S. shoppers' average spend over Thanksgiving by channel 2020

Over the whole Thanksgiving period in 2020, American shoppers planned to spend approximately 40 percent of their budgets in-store and 60 percent online. On average, shoppers in the United States planned to buy online the most on Cyber Monday: roughly a quarter of consumers' total budgets would be spent on Cyber Monday deals. Respondents planned to spend the least on the Sunday after Thanksgiving.

Share of expenditures over the Thanksgiving period per capita in the United States in 2020, by shopping channel

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Release date



United States

Survey time period

October 29 to November 2, 2020

Number of respondents

889 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Out of your plan to spend in-store or online during Thanksgiving period, how much do you plan to spend shopping in-store or online on following days (on nongrocery items)?”

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Statistics on "Thanksgiving weekend shopping in the U.S."

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