U.S. shoppers' average spend over Thanksgiving by channel 2019

On average over the whole Thanksgiving period in 2019, U.S. shoppers planned to spend the most money on Cyber Monday online - survey respondents stated that they planned to spend 139 U.S. dollars online on this shopping day. In comparison, respondents planned to spend the least online on the Sunday after Thanksgiving.

Average spend over the Thanksgiving period per capita in the United States in 2019, by shopping channel (in U.S. dollars)*

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Release date



United States

Survey time period

October 31 to November 5, 2019

Number of respondents

947 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Original survey question: Out of your plan to spend in-store or online during Thanksgiving period, how much do you plan to spend shopping in-store or online on following days (on nongrocery items)?”

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Statistics on "Thanksgiving weekend shopping in the U.S."

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