Brazil: online checkouts of cosmetics and personal care products 2019-2020

Published by
Stephanie Chevalier,
Feb 15, 2023
In 2020, the beauty, perfumery, and health segment in Brazil registered approximately 43.4 million online orders. This is 14.4 percent more than the nearly 38 million checkouts recorded in the previous year. Altogether, the number of orders in Brazilian e-commerce increased by more than 68 percent between 2019 and 2020.

Number of online orders in the beauty, perfumery, and health segment in Brazil in 2019 and 2020 (in millions)

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Release date

March 2021

Region

Brazil

Survey time period

2019 and 2020

Supplementary notes

* The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of 14.4%, which were provided by the source. An exponential development of the market was assumed.

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