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Brazil: online retail sales revenue share by selected segment

Published by J. G. Navarro, Apr 27, 2021
In 2020, online department stores accounted for almost three quarters (73.3 percent) of the overall e-commerce revenue generated in Brazil throughout that year. Digital self-service shops – which include supermarkets – accounted for 5.4 percent of the total online sales revenue in the South American country that year. Online stores dedicated to clothing and shoes ranked third with 5.3 percent of the revenue.

Distribution of online retail sales revenue in Brazil in 2020, by selected segment

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Sources

Release date

March 2021

Region

Brazil

Survey time period

2020

Supplementary notes

* Including online supermarkets.

** Including cosmetics.

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