Brands' market shares of off-trade energy drinks in Ireland in 2018
Energy drinks market in Ireland in 2018 was dominated by three brands. The combined market share of Lucozade, Red Bull and Monster Energy was over 80 percent. Monster Beverage Corporation and Red Bull GmbH had the largest number of local brands in the ranking with four and three, respectively. The ranking was led by Lucozade, which alone held over half of the market in terms of volume.
