Global revenue of Red Bull 2011-2017

This statistic presents the revenue of Red Bull worldwide from 2011 to 2017. In 2017, the company's global revenue amounted to about 6.28 billion euros worldwide. Red Bull was the leading energy drink brand in the United States in 2017.

Red Bull

Red Bull GmbH operates in the beverage segment and is especially known for its famous energy drink Red Bull. The company was founded in 1987 and is currently headquartered in Fuschl am See in Austria, close to Salzburg. The company operates in more than 166 countries around the world.

The energy drink Red Bull is a functional drink containing caffeine, taurine, B-Group vitamins, sucrose and glucose, and water. In addition to the traditional Red Bull, the company has ‘Red Bull Sugarfree’, Red Bull Total Zero and ‘Red Bull Red, Silver and Blue Edition’ in its portfolio. The drinks are sold in cans holding 8.4 fluid ounces (250ml).

Besides producing and selling beverages the beverage company is highly known for their engagement in sponsoring extreme sports and motor sports. In 2013, the Red Bull Racing Team won the fourth consecutive Formula One Constructor’s Championship.

In mid 2014, Red Bull was subject in the press regarding its advertising slogan ‘Red Bull gives you wings’, which the firm has been using since about two decades. Some disappointed U.S. consumers claimed that the functional beverage didn’t give them wings and didn’t help them to increase their performance or reaction speed. They filed a U.S. class action lawsuit that accused the company of misleading and false advertising claims. Red Bull has agreed to reimburse class members who have bought Red Bull during the last 12 years.

Revenue of Red Bull worldwide from 2011 to 2017

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Source

Release date

May 2018

Region

Worldwide

Survey time period

2011 to 2017

Supplementary notes

Data prior to 2016 have been taken from previous company figures.
The source does not provide the publication date. The date given is the date of access.

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Statistics on "Non-alcoholic beverages and soft drinks worldwide"

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