U.S. sales of Rockstar energy drinks 2015-2021
C-Store Energy Drink Retail
In 2020, the leading brand of energy drinks in convenience stores in the United States was Red Bull. That year, about 685 million cans of Red Bull were sold in convenience stores across the country. Monster was also a popular energy drink that year.
Energy Shots in the U.S.
Sometimes lumped into the category of energy drinks are energy shots. These are sold in much smaller bottles and are meant to deliver a quick boost of energy. However, between 2013 and 2021 energy shot sales in the U.S. dropped significantly, from 1.26 billion U.S. dollars in 2013 to about 932 million U.S. dollars by 2021. 5 Hour Energy is by far the leading energy shot brand in the United States, accounting for about 88 percent of the market.