U.S. sales of Rockstar energy drinks 2015-2019

Rockstar energy drink sales have been on the decline in recent years. In the United States, dollar sales of the energy drink Rockstar amounted to 190.68 million U.S. dollars in 2019, down from 202.76 million dollars in 2018.

C-Store Energy Drink Retail

In 2018, the leading brand of energy drinks in convenience stores in the United States was Red Bull. That year, nearly 700 million cans of Red Bull were sold in convenience stores across the country. Monster was also a popular energy drink that year. Rockstar energy drinks had unit sales of 77.5 million cans in that channel.

Energy Shots in the U.S.

Sometimes lumped into the category of energy drinks are energy shots. These are sold in much smaller bottles and are meant to deliver a quick boost of energy. However, between 2013 and 2018 energy shot sales in the U.S. dropped off significantly, from 1.26 billion U.S. dollars in 2013 to about 1.07 billion U.S. dollars by 2018. 5 Hour Energy is by far the leading energy shot brand in the United States, accounting for about 91 percent of the market.

Sales of Rockstar energy drinks in the United States from 2015 to 2019

Sales in million U.S. dollars
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Sources

Release date

January 2020

Region

United States

Survey time period

2015 to 2019

Special properties

13 weeks ending the Saturday nearest December 25 of each consecutive year

Supplementary notes

Nielsen All Measured Channels (AMC)
Figures have been rounded.
Data prior to 2019 have been taken from the previous report.

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Statistics on "Energy drinks"

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