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U.S. sales of Rockstar energy drinks 2015-2018

Sales of Rockstar energy drinks in the United States from 2015 to 2018 (in million U.S. dollars)

by Jan Conway, last edited Jul 29, 2019
U.S. sales of Rockstar energy drinks 2015-2018 Rockstar energy drink sales have been on the decline in recent years. In the United States, dollar sales of the energy drink Rockstar amounted to 202.76 million U.S. dollars in 2018, down from 224.4 million dollars in 2017.
C-Store Energy Drink Retail

In 2018, the leading brand of energy drinks in convenience stores in the United States was Red Bull. That year, nearly 700 million cans of Red Bull were sold in convenience stores across the country. Monster was also a popular energy drink that year. Rockstar energy drinks had unit sales of 77.5 million cans in that channel.

Energy Shots in the U.S.

Sometimes lumped into the category of energy drinks are energy shots. These are sold in much smaller bottles and are meant to deliver a quick boost of energy. However, between 2013 and 2018 energy shot sales in the U.S. dropped off significantly, from 1.26 billion U.S. dollars in 2013 to about 1.07 billion U.S. dollars by 2018. 5 Hour Energy is by far the leading energy shot brand in the United States, accounting for about 91 percent of the market.
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Sales of Rockstar energy drinks in the United States from 2015 to 2018 (in million U.S. dollars)

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