Public opinion on micro-targeting UK 2020

In your opinion, what should be done with regards to micro-targeting?

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

May 2020

Region

United Kingdom

Survey time period

May 1st, 2020

Number of respondents

1,006 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question phrased by the source: "Q10. Micro-targeting is a marketing strategy that uses people's data - about what they like, who they're connected to, what they've purchased and more to create small groups for targeting through adverts. It is commonly used by political parties and campaigns, as well as companies. Which of the following statements best reflects your views?"

Figures have been rounded

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Statistics on " Marketing personalization worldwide "

Other statistics that may interest you Marketing personalization worldwide

Overview

6

Marketers' perspective

7

Effectiveness

4

Customers' perspective

5

Further related statistics

7
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Learn more about how Statista can support your business.