Online marketplaces benefited from the purchasing behavior of Italian consumers during the coronavirus (COVID-19) outbreak. Between March 9 and May 17, marketplaces of the food and grocery sectors reported a 1,272-percent increase in their product recommendations, compared to the same period of the previous year. In Italy, the online retail of pharmaceutical products saw its number of orders increase by almost 33 percent. Italian consumers appeared less interested in shopping for clothing, as the page views decreased by 64.73 percent.
Percentage change in marketing automation KPIs of marketplaces during the coronavirus (COVID-19) lockdown in Italy in 2020, by industry
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engage.it. (May 13, 2020). Percentage change in marketing automation KPIs of marketplaces during the coronavirus (COVID-19) lockdown in Italy in 2020, by industry [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1117759/marketing-automation-kpis-during-lockdown-italy/
engage.it. "Percentage change in marketing automation KPIs of marketplaces during the coronavirus (COVID-19) lockdown in Italy in 2020, by industry." Chart. May 13, 2020. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1117759/marketing-automation-kpis-during-lockdown-italy/
engage.it. (2020). Percentage change in marketing automation KPIs of marketplaces during the coronavirus (COVID-19) lockdown in Italy in 2020, by industry. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1117759/marketing-automation-kpis-during-lockdown-italy/
engage.it. "Percentage Change in Marketing Automation Kpis of Marketplaces during The Coronavirus (Covid-19) Lockdown in Italy in 2020, by Industry." Statista, Statista Inc., 13 May 2020, https://www.statista.com/statistics/1117759/marketing-automation-kpis-during-lockdown-italy/
engage.it, Percentage change in marketing automation KPIs of marketplaces during the coronavirus (COVID-19) lockdown in Italy in 2020, by industry Statista, https://www.statista.com/statistics/1117759/marketing-automation-kpis-during-lockdown-italy/ (last visited July 27, 2024)
Percentage change in marketing automation KPIs of marketplaces during the coronavirus (COVID-19) lockdown in Italy in 2020, by industry [Graph], engage.it, May 13, 2020. [Online]. Available: https://www.statista.com/statistics/1117759/marketing-automation-kpis-during-lockdown-italy/