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Most ignored Instagram topics during Covid-19 in France in 2020, by average decrease

After the coronavirus outbreak in France in March 2020, the most unpopular topics on Instagram in France were "Snowboarding" and "Hotels". Snowboarding had an average daily decrease of 71 percent on Instagram influencer accounts, whereas Hotels had a decrease of 64 percent. "Hair Salons" was the third most unpopular topic with almost 50 percent average daily decrease. In contrast, during the stay-at-home situation, other terms such as "Gym" had gained in popularity.

Most unpopular Instagram influencer topics in France during the coronavirus pandemic as of March 2020, by average daily decrease

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Release date

April 2020



Survey time period


Supplementary notes

The source used data from a wide variety of sources, including market research agencies, internet, social media companies, news media, and internal analysis.

Instagram influencer accounts were checked to see the average daily growth of followers and to identify topics that have growth and topics that have slowed down.

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