Biggest external threat to global B2B vendors makers 2020, by vertical

A March 2020 survey of global B2B decision makers revealed that 30 percent of manufacturing companies felt that the biggest threat to their organization was increasing costs to acquire new customers. In contrast, only 4 percent of B2B manufacturers were worried about digital fatigue as a threat.

Biggest external threat to organization according to global B2B decision makers as of March 2020, by vertical

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Release date

April 2020



Survey time period

March 2020

Special properties

B2B leaders

Supplementary notes

The source asked the original question: "What is the biggest external threat to your organization?"

Respondents were from the United States, the United Kingdom, Germany, Sweden and Australia.

Values may not add up to 100 percent due to rounding.

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Statistics on "B2B e-commerce in the United States"

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