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Consumers choice of secondary grocery store in the UK in 2019/2020, by age group

Published by Daniela Coppola, Nov 27, 2020
In 2019/20, approximately 36 percent of respondents between 18 and 24 years of age shop at Aldi besides shopping at their main grocery retailer in the United Kingdom. The age group is overall the age group that is least likely to also shop at Aldi, Asda, Iceland, Lidl, Marks & Spencer, Sainsbury and Waitrose compared to other age groups. For other choices of secondary grocer the group ties with another age group or is not the least likely to shop there.

Other than your main grocery retail store, where else do you buy groceries from?

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In cooperation with
dunnhumby Beyond
Release date

June 2020

Region

United Kingdom

Survey time period

November 2019 to May 2020

Number of respondents

25,879 respondents

Age group

18 years and older

Method of interview

Online survey

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Topics

Supermarkets in the United Kingdom (UK)Food Retail IndustryFood Shopping Behavior
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