Average online expenditure on organic products in Italy in 2019
Almost one third of Italian online buyers of organic products would spend between 21 and 30 euros per purchase, on average. 22 percent would spend between 31 and 40 euros, while only four percent of them would spend more than 80 euros. Less-than-ten-euros purchases were not very popular either, with only three percent of respondents reporting this as their average expenditure.