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Online purchase behavior during COVID-19 pandemic South Korea 2020

Published by
Nina Jobst,
Feb 15, 2022
According to a survey conducted by Rakuten Insight, around 57.4 percent of respondents stated that they purchased more online during the COVID-19 pandemic. The rate was higher for female respondents than for male respondents.

Impacts of COVID-19 pandemic on the online purchase behavior among consumers in South Korea as of May 2020

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Source

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In cooperation with
Rakuten Insight
Release date

June 2020

Region

South Korea

Survey time period

May 7 to 30, 2020

Number of respondents

9,359 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "How did your online purchase behavior change during the COVID-19 pandemic?"

The survey was conducted among 4,205 female and 5,154 male South Koreans.

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