Colombia: online sales change of categories included on VAT-free days 2020

Since the end of March 2020, Colombia put into place a strict lockdown across the country in an effort to slow down the spread of COVID-19. In an attempt to buffer the pandemic's economic impact and boost consumption, Colombia's President Ivan Duque launched on June 19, 2020 the first of a series of three days without value-added tax (VAT). While the first version of this event represented an important boost to the e-commerce market, based on online sales registered from June 26 to July 3, the second edition left unprecedented results. On the second tax-free shopping day, the home and household appliances category saw a 1,268 percent increase, while e-sales of technology products grew by 1,008 percent.

Change in online sales of categories included in the tax-free shopping days in Colombia in 2020, by category

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Release date

July 2020



Survey time period

June and July 2020*

Special properties

includes only the categories exempted of Value-Added Tax (VAT)

Supplementary notes

* Analyzed period of variation of sales:
First tax-free shopping day: June 12 to 19, 2020.
Second tax-free shopping day: June 26 to July 3, 2020.

This statistic is based on various sources, such as Mercado Pago, Place to Pay, PayU, and PayValida.

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